Is the role of marketing expanding?

The company I work for have had me working in marketing for some time (7 years or so), and we have traditionally marketed to our customers, potential customers, and to our internal clients in a more limited way. However in recent times we are being asked more and to market to the community in general.

This of coarse could be the sign of a growing company, but interesting the reason for our efforts are to recruit worker from local schools around Brisbane.

It seems strange to me, coming from a position where I left school in the 80’s, to have companies trying to recruit, rather than just ‘sticking a job in the paper’.

I guess this is a sign of the times, where skilled workers are very hard to find, and even harder to retain, but my feeling is why go after the school kids, who will always be like that. Why not chase mothers with school age kids? Offering them positions to fit in with dropping off and picking up seems like a sensible way to get and retain good staff.

Happy Easter

Hope you all have a great Easter. I am going to try to keep my hands off the eggs a bit tomorrow (I am writing this on Saturday night).To give you an update on tad.tw, handing out the cards in the city to commuters really didn’t have a significant effect on my stats. The mobile stuff is so tricky, as you can’t promote it as a traditional site, and there are very few avenues open. The next attack will be via traditional methods too. I am going to look at putting some press release in magazines and the paper, to see what that brings. I have also bought another domain brisbanetraintimes.com, which being international should help the organic page rankings, even though wouldn’t be that great for the user.btw – If you do have a look at tad and see the news and weather. I am also working on a way to get these more up to date. For some reason, even though I am using the same method the news comes through okay, but weather and TV are coming through sporadically or not at all.