Web Enquiry System Optimisation

Over the last few months I have been testing a web enquiry system to see if it can be improved. At the moment the system is a simple page that opens in a new window that you have to complete with contact details and what you want.

After testing some relatively simple changes you can see huge improvement in the completion rate of the form and the visit to enquiry ratio for the page.

I thought I would post this as a way to illustrate that it content is king, usability is president. A few simple changes can generate a huge increase in revenue!

The report can be found in Google Docs form here.