, Fire Barrier Domain Name as Good as .com?

Fire barriers are a a piece of material that you use to protect areas of your home from fire. Its a competitive market in some areas and a company I have been working for was looking to move their site up the Google rankings.
To help with this we set up a microsite with specific copy aimed at the key phrase and used the domain This is the first time I have used a .co domain as really a replacement for the top level .com, but in theory we should now also be thinking of .co in the same way.
So what has happened? Over the last couple of months the site has really struggled. For some reason the home page didn’t get picked up by google despite frequent changes and a secondary page really struggled too.
Despite the competition I really would have expected a .com to do much better, so even though I’m not testing side by side, I have to conclude that the .co domain is not given equal authority to the .com domain.
Let me know if you have similar experience, but in the meantime if you are interested in fire barriers and your in the UK. Try, they really know what they are doing and seem great to deal with.

Web Page Structure for Great SEO

I have just put up a post on the Webxopt site showing how to structure 2 and 3 column layouts to makes sure that your main content is always at the top of the HTML page, where search engines like it.

I’m never sure where to post these things these days, but just in case the link is

Google Insights


 Google Insights is a new tool from Google that really surpasses the keyword tool in some areas. Where the keyword will suggest many different possibilities that will narrow the keywords you are targeting Insights will only give you the top 10. However where it has significant advantages is its geographic targeting. For example you can pick Australia or a state (unlike the keyword tool where you can only pick the country). If you do pick Australia it will break down search volumes by state so you can get some idea of where you should target, or even where you need to set up your distribution centre.


Insights for Ski in Australia
Insights for Ski in Australia


The other area that is useful is that you get a graph going back to 2004 that shows searches per month. This gives you a great idea on what is happening over time, whether there are seasonal variations and even whether you are about to enter an increasing or decreasing market.

One thing to note is that get numbers to show on the graphs, you will need to have a Google account. You can get one of these by signing up to Gmail or many of the other Google services. However one word of caution is that these are not absolute numbers they are normalised against the highest figure (ie if the top search volume was 1000 and the months search was 700, the value would be 70[%]).

So you would use this to look at your market trends over time where as the keyword tool would still be your primary research tool for looking which keywords and phrases to optimise for.